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What’s Hot Right Now? Three Reasons The Top Players Prefer The Apple Brand To Any Other In The Market

By Itty Okopide

Who are the ‘top players’ and why do their opinions count so much?

For the purpose of this article, we will define the top players as those at the top echelons of society – in industries, business, academia, sports or those with high social rating in the society. Put simply, the rich, the powerful and the talented make up our classification of top players. Dare to argue with us? Please do not bother!

While growing up, most of us had some people we looked up to as our role models. Beginning from the home, our parents made great impact on our lives which explains why some of us decided to pattern our lives after theirs. Then as we matured, we craved to be like some people we have idolized in society. People like Angela Merkel, Nelson Mandela, Isaac Newton, Bill Gates, Albert Einstein, Jamal Khashoggi, and Angelina Jolie, etc. All of these people are recognised for what they stand for, for their inventions and the power they wielded.

Do you know Steve Jobs?

Steve Jobs was the greatest top player in the history of gadget invention. The one who paved the way for more inventions in the world of technology. Steve Jobs is relevant today for being the co-founder, CEO and chairman of the Apple brand. Since the iPhone’s first release fifteen years ago, Apple has been able to build brand equity that has attracted over a billion users worldwide. According to statsticsanddata.org the Apple iPhone is one of the world’s most popular smartphones, coming second place in September 2021 with 26.75% of total sales in the industry.

Armed with these statistics in place, it is logical to conclude that the majority of the top players who patronize the Apple brand do so for a variety of good reasons. We conducted and our interacted with top players in some industries (Entertainment, Law, Publishing and Real Estate). We could identify three outstanding reasons why they prefer the Apple brand to any other in the market.

READ ALSO: Why Apple Store in Nigeria Should Be Your New Tech Buddy 

Association & Experience

Generally, human beings love to associate with the best. We also love to engage in new experiences. The majority of our top players linked their use and preference of the iPhone to association with a brand with positive brand equity. Interestingly, we found out that another reason most people choose the iPhone is the desire to have the experience using it. As Kelechi Onwuka (real name withheld), a real estate investor, put it, “iPhone is the real deal, I think everyone should own an iPhone.” When asked why he felt everyone should own an iPhone,  he simply said “for the experience.” An engagement marketing executive also considered the iPhone a valuable asset that promotes prestige. According to him, it would take something better than heaven on earth to make him change his mind about the Apple brand.

Innovation

Apple is known as a brand that releases new models of iPhones yearly with significant upgrades. This is another justifying reason top players prefer to use the Apple brand. Unlimited features that enhance productivity for people of this calibre are embedded in the iPhone. The Apple brand also has an operating system which provides an outstanding user interface and responsiveness which is best for businesses and professionals. That is why Ronke, a Chief Sub Editor, applauds the inclusion of in-built iPhone apps like books, podcasts, translations, etc. These apps, according to Ronke, make up her digital workspace.

Security

Security – a very sensitive issue – is a major concern for everyone. One thing we must never forget is that the top players will be willing to spend anything to protect their privacy. When it comes to privacy, one cannot be too cautious, especially as major changes in technology continue to disrupt the system. Since most people use these gadgets to run businesses, communicate with people all over the world, and store private and business data, security becomes a major consideration. Based on our findings, the iPhone has enhanced security features that meet the needs of our top players. Indeed, when it comes to security, the Apple brand is second to none.

Based on our surveys, you totally have a clear picture why top payers prefer the Apple brand. Why do you love the Apple brand? Please let us know in the comments section.

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